This is just mental and yet somewhat appealing . . .
JOB PURPOSE: To attend advertising shoots, product meetings and other corporate events. “They’ll be our social media journalist, chronicling in 140 characters or less what’s going on at Pizza Hut,” said Bob Kraut, the vice president for marketing communications at the company. The Twintern must also play social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said.
I didn’t really believe the news report but, right enough, here it is on Pizza Hut’s website: Twintern